Blind Advertising versus Open Advertising

Blind Advertising versus Open Advertising.

Blind Advertising – no mention of company name
Open Advertising – company name is mentioned

I first started spending money on recruitment advertising in 1988, and that with a company called Encyclopaedia Britannica.

My budget was £100,000 per annum, so pretty decent amount to spend. I eventually moved to head office and my budget jumped to in excess of £2 million per annum.

One of the things I learnt were the benefits of both forms of advertising.

Open Adverts produced small numbers of responses, and the quality of the candidates were pretty fair. The number of responses though were just 10% of Blind Adverts.

Blind Adverts produced massive numbers of responses, and therefore our position became one of selection, sometimes self selection by putting people through training.

With lots of split testing, some 40 approved adverts of both types were approved, and they all created a ready stream of candidates.

I still split test today using various online media across different platforms and some work and some don’t. My lastest split test has so far produced seven responses in just under 10 minutes, at this rate, this is going to be one of my best tests for quite a while.

Press Release: Business Owners Defy Downturn

THE ULTIMATE NETWORKING EXPERIENCE
FOR AMBITIOUS BUSINESS OWNERS

The Nationwide Alliance of Business Owners
Launches a New Networking Group in Croydon

NABO is launching a new networking group for local business owners as part of our NABO Networking brand. The purpose of these groups is to provide business owners with the best possible networking experience, whether they are looking for new joint venture opportunities, solving the problems that are holding their businesses back, or sharing their accumulated knowledge with aspiring businesspeople.

Too many business owners neglect the importance of networking, often due to bad experiences at previous networking events. We decided that had to change, and now provide monthly networking sessions at first class venues, with a friendly and supportive atmosphere, under the direction of our expert staff.

Our first Croydon meeting will be held at the following venue and time:

Hilton Hotel
Waddon Way
off Purley Way
Croydon CR9 4HH

Friday 3 June 2011

7:30am start

To book your attendance, or for more information, please visit:

http://nabo-networking-croydon.eventbrite.com

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Notes for Editor

Local Group Director: Laurence Lowne of Combyne Group with more than 15 years of networking experience  and can be reached on 0795 789 0 757

NABO founded by renowned entrepreneur Jonathan Jay after turning his last £145 into a multi-million pound business, NABO has long offered expert instruction in sales and marketing to ambitious business owners through our various seminars, lectures and media products, and now, through our series of NABO Networking groups, we are applying the same standards of knowledge and professionalism to networking.

Issued Monday 30 May 2011

Giraffe Press & Fly Design – great service

A few weeks ago, I had the pleasure of sitting down with Jason Pavlou who is the proprietor of Giraffe Press in Croydon; two hours flew by and we diessected the world’s troubles.

A character, very knowledgable and ready to grow a business by working with others to help them deliver their message in a professional and timely manner. One of his high profile clients is Rachel Elnaugh

To date, Jason has produced roller banners and new business cards – as usual designed by Helen Ascott to her traditional high standard – I would be lost without Helen.

This association has the makings of a joint venture, and it will be interesting to see how things progress

0800 number brings extra business

An investment of just 75p a week could be the difference between success and failure when running an advertising campaign?

Research (by CiM and BT) proves that a response to advertising when using what is called a non-geographic number is up to 300% better than without.

It is also a great way of monitoring the effectiveness of a particular style of advert, since stats are provided in real time from just £4 a month.

To find out more or order yours, please use the contact tab opposite?