Great Reasons for Virtual Non-Geographic and Geographic Numbers

A virtual number is what is being referred to here is vital for some businesses, and many have lots of goodies attached.

Popular types:

0800, 0844, 0845, 0870 and 0871.

These are called Non Geographic Numbers or NGNs.

There are also a range of virtual geographic numbers too.

So my take:

1) Female working from home – you need one to provide a level of protection is this day and age.

2) Any business based at home with family – you need one to create a degree of professionalism, to stop kids answering, when you really don’t want them to.

3) Any business based at home – provides an ability to turn off from your business. I know some have garden offices or separate rooms

4) Provide flexbility – when you move, the number comes with you.

5) Provides additional features – some smart numbers can be programmed to deliver calls to lots of different locations, like a virtual switchboard.

6) Some of these numbers can be included in callers minutes, so zero charge for them to call you – the exception is 0843 numbers. Rarely included.

7) In the case of 0844, 0845, 0870 it provides a filter and ensures a better quality of call coming through. Less time wasters.

0800 numbers will come back into fashion when all mobile operaters include them in their minutes again – due to happen soon accoridng to OFCOM.

8) Virtual geographic numbers are becoming more and more popular, but the range is running out. You may find your local one has run out.

9) If you are using a phone answering service, then a virtual number is a great way of measuring the cost effectiveness of the service, since you can see how many minutes are being used.

10) Disaster recovery – just like you all do backups on your computer, this is like a backup too. For example, if you are unable to work from your premises or home for whatever reason, the number will keep working, which is why mobile phones have become very popular.

I have two case studies, where I kept businesses running after a flood and a fire respectively.

However, having just a mobile phone number could make you look a one person band. Not good when pitching for larger contracts.

And yes, I have been supplying all the above for 17 years.

To find our more, please call 0844 826 1730 or drop an email to info@combyne.co.uk

Also please visit www.go-fast.co.uk and click on For Business to see the range on offer.

Separately, if you are a regular caller to NGNs and find your costs on calls from your landline or mobile is high, please ask about our inclusive minutes deals for calls from a home landline, and equally the typical 50% reduction in call charges from a mobile, since many operators charge at 40p per minute as such a call is outside the bundle – our deal is 20p per minute.

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Blind Advertising versus Open Advertising

Blind Advertising versus Open Advertising.

Blind Advertising – no mention of company name
Open Advertising – company name is mentioned

I first started spending money on recruitment advertising in 1988, and that with a company called Encyclopaedia Britannica.

My budget was £100,000 per annum, so pretty decent amount to spend. I eventually moved to head office and my budget jumped to in excess of £2 million per annum.

One of the things I learnt were the benefits of both forms of advertising.

Open Adverts produced small numbers of responses, and the quality of the candidates were pretty fair. The number of responses though were just 10% of Blind Adverts.

Blind Adverts produced massive numbers of responses, and therefore our position became one of selection, sometimes self selection by putting people through training.

With lots of split testing, some 40 approved adverts of both types were approved, and they all created a ready stream of candidates.

I still split test today using various online media across different platforms and some work and some don’t. My lastest split test has so far produced seven responses in just under 10 minutes, at this rate, this is going to be one of my best tests for quite a while.

Structured Networking delivers every time

Finding the right group to build your network is pretty vital in any business.

Thankfully, I found structured networking many years ago, and I encourage any
business serious about its growth to do likewise.

Presently, I am supporting a group at the
Second Floor
The Exhibit
Balham Station Road
London SW12

Commences 6:45am and concludes 8:45am each Thursday morning.
Meeting fee £10 and the breakfast there is excellent.
Would you like to attend? If so, please drop me a message and I can reserve you a place.

It is a lively group, and I am sure you will enjoy the meeting, should you choose to attend.

Please bring plenty of business cards.
I have over the last 15 years grown three businesses through networking, so am confident you will get an excellent return on your time involved – do come along and give it a go, and see whether you like the environment and meeting format. As one of my friends said the worst that will happen is that you enjoy a great breakfast. 
As a bonus you will pick up new business contacts and tap into their network.

Topping up your knowledge with Alex Jeffreys

Here on the second day of the Marketing with Alex near Heathrow Airport.

More good information and reinforcement of ideas previously learnt. Alex is a good speaker albeit hung over from a late night with his Inner Circle.

There is a gentle buzz in the room.

Alex has a number of his clients here, plus all his staff from the office in Wales.

TWC – 10th Birthday Celebration – Tuesday 19th June 2012

Just Do It Conference and Gala Dinner – Tuesday 19 June 2012


How would you celebrate your 10th year of business?

A big party and invite all your friends, or perhaps a conference too and celebrate successful business women.

Well why not combine the two, throw in some excellent speakers, raise money for a charity that is doing some amazing work, plus a venue, which provides some of the best cuisine in London and has done for a number of years?

It seems that is what Jackie Groundsell of The Womens Company is doing on Tuesday 19 June 2012 at Quaglinos in Bury Street, London.

There is an array of talent, speaking during the day plus experts to give one-to-one guidance, two master classes, an expo too, for those wish to parade their wares, then in the evening a gala dinner with entertainment and Andy Lopata will be speaking as well, no doubt with a mention or two of Charlton Athletic following their Championship winning season and promotion.

It gets better, since I have also been able to arrange a 10% discount as well – but you will need to drop me an email to find out how. Please send to info@combyne.co.uk together with your name, business name and contact number.

and the charity, Ovacome. Jackie tells me: ‘For the past 5 years 1230 TWC has been proud to support Ovacome the support network supporting those affected by ovarian cancer. This year we are supporting them with a Fabulous Raffle.’

Just Do It!” is an exciting and powerful Conference for Today’s Business Women, whilst the Gala Dinner in the evening see the guys n gals welcome in their finery.

Full details and booking can be found here: http://www.1230jdi.co.uk/ – don’t forget your email, if you would like to secure your 10% discount before ordering.

0800 number brings extra business

An investment of just 75p a week could be the difference between success and failure when running an advertising campaign?

Research (by CiM and BT) proves that a response to advertising when using what is called a non-geographic number is up to 300% better than without.

It is also a great way of monitoring the effectiveness of a particular style of advert, since stats are provided in real time from just £4 a month.

To find out more or order yours, please use the contact tab opposite?

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