How do you describe and determine your ideal client?

This is a vital question in my view, when determining your goals.

Part of any business plan, a marketing plan must be created, and within should be an ideal client description.

Why?

Quite simply, if you do not know your ideal client and where they are found, how can you market your business to attract them.

On LinkedIn, there has been quite debate about business failure, and everyone has misunderstood that the basic business building block has been ignored.

So, how do you describe and determine your ideal client?

What factors should you include in such a description?

This will be an interesting debate, since, I am presently in the process of creating new ones for my business.

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