There has been much debate down the months about whether social media has a place within the marketing mix.
My view is a definite yes, since not only am I generating new business, but learning at the same time. I take time out at the weekend to review the Twitter timeline, check out new things on LinkedIn and Facebook, whilst updating as I am today my company blog.
The two updates thus far have created more views, and one has already seen an enquiry on the new mobile deals.
Is Social Media for everyone?
Here I am quite clear, that is certainly in the negative.
Some business owners simply should not blog or tweet or post, simply because their understanding of the medium needs enhancing first before taking the plunge into cyber space. Likewise, their websites and email correspondence skills may not be up to scratch, and becoming involved in social media may have a negative impact.
Penny and Thomas Power over at ecademy run a digital school in how to use these tools, and many Chambers of Commerce provide training too, plus there are a number of experts, who can help too.
However, before you sign up to course, please do some research about the people and understand whether they really do have the knowledge and teaching skills to impart the understanding you will need to succeed.
Caveat Emptor could not be more appropriate.
Two new tools have arrived in the last month
Now I am going to be quite fair here and say I am still checking them out, both look clean, plus easy to use and could well add value in due course. So I shall report back in due course, but do please share your experiences too.
Traditional face to face, Networking does though flourish, and present favourites are Business Referral Exchange – meets weekly, and my group is in Croydon, more details here: http://www.brxnet.co.uk/
And a new kid on the block, Business Over Breakfast clubs. Meets every two week, plus online and my group is Carshalton, details here http://www.bobclubs.co.uk/
Please drop me an email to find out more about either of these: email