There is always a danger that people become comfortable with their network of contacts, but what happens if businesses within your network stop expanding?
The result is that you stagnate and eventually shrink as a business, since you are being starved of fresh ideas and enquiries.
It is for this reason, that you must continue to grow your network of contacts, whether through direct activity in reaching new people or by diversifying your offering or simply by becoming involved with Joint Ventures.
Over the last few months, I have seen a surge in Work Local concepts, led by many networking organisations, such NRG, Federation of Small Businesses, Business Referral Exchange and the Chambers of Commerce.
This could be the rebirth of local communities, and will encourage local growth, which in this current economic climate must be good.
So how would you encourage local working?